Eddie Stableford, the UK's Foremost Food Brand Expert
Over the course of my career, I’ve met many start-up business owners who I’ve mentored and supported to become their brilliant best. They typically fall into two broad categories: the product focused individual or the visionary entrepreneur. Both have their individual skills and qualities and importantly these combined skills are crucial in my view in …
After nearly two years of disruption, the pandemic has changed the way we shop for ever and created the age of conscious consumerism. It has altered not only what we buy, but how we buy. Big purchases involve clicks, not shopping trips, and remote working has turned the home interiors market into the new fast …
The average purchase decision process in retail takes just 5 seconds so immediacy of communication through engaging packaging is vital. But how does packaging positively influence this purchase behaviour? Putting price aside, if it’s a regular buy, the packaging shape, form and colour act as a visual shorthand, enabling the consumer to quickly identify their …
Demanding lifestyles, driven in the main by increased prosperity are creating an increase in our 24/7 food for fuel culture. Our eating habits continue to change and skipping traditional meals has become more commonplace worldwide as we juggle work, household chores, children, fitness and other activities with many investing less time in formal meal occasions …
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The rise in home working has thrown cities into crisis so is the rebirth of local communities here? Once bustling, busy and thriving with office workers and shoppers, city centres all over the country now lie desolate and empty with every day looking and feeling more like an early Sunday morning rather than a weekday. …
According to recently released research from Innova Market Insights, the average annual growth in global food and beverage launches with vegan and plant-based claims grew 21% and 58% respectively between 2015-2019. So where next for plant-based burgers? Until recently, plant-based burgers rarely stemmed beyond vegetable or bean-based offerings. However, with the growing number of people …
In August 2020, I published an article about ‘the language of the category’ and it generated a lot of comments and feedback but this article is a bit of a twist on what I said then, and looks at how brands can say hello in a new way! For those of you that haven’t seen …
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The 21st century brandscape is hugely competitive with businesses in every sector leveraging their brand equities to the max. Marketing in the form of online relationship building and data capture has seen an explosion of new, entrepreneurial brands who rather than rely on bricks and mortar sales through third party retailers are creating their own, …
Single use plastic has found its way into almost every aspect of our lives but is compostable packaging a viable alternative? From the disposable coffee cup we pick up on the way to work, our food to go box, to the straw in our smoothies, they all use plastic. Of the 6.3 billion tonnes of …
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New research from MINTEL has shown that three in five (60%) 16-34s* like experimenting with new cooking trends and ingredients, compared to 51% of UK consumers overall, leading to scratch cooking in the UK increasing. However, whilst young consumers show a passion for experimental cooking, they appear to be in hot water in the kitchen as many …
