Eddie Stableford, the UK's Foremost Food Brand Expert
With over 25 years working in the food and drink sector as a food business expert, I know what works and what doesn’t and here are my Top 12 Christmas tips for launching a succesful food or drink brand. And with every product sector highly competitive, identifying market opportunities and then moving on to develop …
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As a brand strategist, I know why the ‘why’ matters but I often think back to my early career days, which started at a major advertising agency in the 70’s when ‘hooking’ consumers was far simpler than it is today. At that time the concept of brand strategy was very new with Michael Peters & …
With food service establishments under continuous pressure from staff shortages and rising costs, the challenges of this hyper-competitive hospitality and out-of-home sector are ever-increasing, so delivering brand experiences, not stuff, has never been more important. Consumers are no longer satisfied with the mediocre and seek out venues that deliver rewarding experiences which satisfy their emotional …
Health and wellness is not a new phenomenon of course, but we are seeing an accelerated focus on this aspect of our lives as individuals increasingly become more aware of the importance of staying physically and mentally healthy to cope with the heightened stress and anxiety levels of 21st century life. In particular, brain health, …
With anything between 25,000 and 60,000 product lines in a multiple retailer store, every product category is hugely competitive, so it’s super-important to ask the question, why does your food brand exist? Achieving a deep engagement with a target audience is key – and whilst in past decades the marketing mantra was ‘communicate what the …
With the average purchase decision process taking just ten seconds, winning over customers in store relies on packaging communicating quickly and effectively. So how does the semiotics of brand packaging influence consumer purchase behaviour? Effective packaging has inherent attributes which enables ‘instant dialogue’ creation with a potential purchaser. If it’s a regular buy, the packaging shape, …
I frequently meet clients and entrepreneurs looking for a food brand consultant to help them with new product creation or innovation. Innovation covers so many aspects of both ideation and delivery and my expertise is in helping clients develop an optimised product, brand and commercial strategy – ready for translation into a fabulous, innovative product, …
As we enter the last quarter of the year, I’ve started work on my annual and highly awaited Food & Drink Trends 2025 trends report: what’s hot and the ones to watch. If you’d like to be amongst the first to see my full presentation in January, subscribe to my newsletter by clicking here.
It’s so important to optimise your brand and packaging for success. A visit to any mainstream retailer demonstrates just how competitive every product category has become and how, now more the ever, impactful and effective packaging design must enable a brand to stand-out against its competitors. One of my key abilities is being able to …
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Insight and ideation are key disciplines in identifying opportunities for exciting food and drink product innovation. With every food and drink category hyper-competitive, developing and investing in me-too products based on a snap-shot look at current market trends and high-flyers can result in the creation of products with limited potential for success. The process starts …