Why launching your brand into a major retailer makes sense

Our shopping behaviour has changed massively as a consequence of COVID and it is showing no sign of returning to the previous norm. We used to spend 30% of all our food expenditure out of home in restaurants, cafes and fast-food outlets, but during lockdown, the majority of this spend switched to the supermarkets as …

Changing city centres and the rebirth of local communities

The post- COVID continuation of home working by large swathes of workers (even if only for a couple of days per week), has thrown city centres into crisis whilst many local towns villages and suburbs have experienced a rebirth as spend has switched from cities to local high streets. Many office commuters have realised the absurdity …

Fuzzy logic marketing to grey consumers

For decades, and pretty much from the outset of mass-marketing,  brands and marketing agencies have steered clear of targeting grey consumers, unless they were promoting products specifically to this demographic. Typically, they were seen as too cynical, set in their ways and unmoved by marketing so they were largely ignored. In more recent times this cohort …

The truth about compostable packaging.

With the rise of individuals choosing to pass on plastic in response to environmental concerns, the range of 'sustainable' and compostable, packaging solutions has increased significantly.  But what is the truth about compostable packaging and is it good for the environment? And what are the differences between biodegradable and compostable packaging and does it matter? These two …

Is food innovation dead?

It is clear that innovation from major brands is at an all-time low. Indeed it seems that food innovation from the big brand stables is dead with them choosing instead to buy high flying, entrepreneurial brands.  Financially, we live in challenging times of course but as a consequence, consumers are increasingly seeking out best value …