How colour affects our mood and sensory evaluations

Numerous scientific studies which have shown how colour influences our mood, behaviour and purchasing. For example, it can mess with the way we experience our other senses, such as taste and flavour or even our music preferences. Red for example consistently conveys sweetness irrespective of the product type. A study of more than 5,300 people …

The compostable packaging vs sustainable foods conundrum

I’ve just completed a research project exploring consumer understanding of the inter-relationship of compostable packaging and sustainable foods and the insights are fascinating. First and foremost, it was interesting to learn that many Millennials and Gen Z’s view use of compostable packaging as the panacea to reducing waste and tackling greenhouse emissions. At the same time, …