The connection between Florence Nightingale and brand identities

A conversation about brand short-hands and symbols with a client this week led me to writing this article which explores the origins and importance of visual equities in brand design, a discipline often known as semiotics. When someone mentions Florence Nightingale, one particular image likely comes to mind: a caring presence, head covered by a …

Fabulos flavours 2023

In conjunction with my Food & Drink Trends 2023 report I have now concluded my research into emerging cuisines and flavours  – what’s hot and what’s not. My analysis has identified exciting opportunities for innovation both in terms of flavours and products which I've featured in my report and with the food and drink sector …

Health and wellness is not a new phenomenon

Health and wellness is not a new phenomenon but COVID-19 accelerated the focus on holistic wellbeing. Individuals have become more aware of the importance of staying physically and mentally healthy to cope with the heightened stress and anxiety levels in the new normal. In particular, brain health, emotional wellbeing, and stress management and reduction are …

Brandketing

The power and reach of social marketing is transforming the capability of brands large and small to reach and communicate with audiences in ways that were never possible before the birth of this medium. At the same time, brand intelligence through big data is facilitating one-to-one personalised dialogue with consumers and indeed, enabling brands to …