The truth about compostable packaging.

With the rise of people choosing to pass on plastic in response to environmental concerns, the range of 'sustainable' and compostable, packaging solutions has increased significantly.  But what is the truth about compostable packaging and is it good for the environment?And what are the differences between biodegradable and compostable packaging and does it matter? These two terms …

Is food innovation dead?

It is clear that innovation from major brands is at an all-time low. Indeed it seems that food innovation from the big brand stables is dead with them choosing instead to buy high flying, entrepreneurial brands.  Financially, we live in challenging times of course but as a consequence, consumers are increasingly seeking out best value …

How colour affects our mood and sensory evaluations

Numerous scientific studies which have shown how colour influences our mood, behaviour and purchasing. For example, it can mess with the way we experience our other senses, such as taste and flavour or even our music preferences. Red for example consistently conveys sweetness irrespective of the product type. A study of more than 5,300 people …

The compostable packaging vs sustainable foods conundrum

I’ve just completed a research project exploring consumer understanding of the inter-relationship of compostable packaging and sustainable foods and the insights are fascinating. First and foremost, it was interesting to learn that many Millennials and Gen Z’s view use of compostable packaging as the panacea to reducing waste and tackling greenhouse emissions. At the same time, …