Your partner
in innovation, ideation and brand strategy.

Hello, I’m Eddie Stableford, the UK’s foremost Food Brand Expert with a proven track record in the creation of successful brands across the globe.

If you’re launching or rejuvenating a food or drink product, I can deliver the ideation, innovation, research, commercial and strategic aspects of your project. I can also advise and support you every step of the way, drawing on my expertise gained through forty three years working in the sector.

I’m also creator and founder at Street Food Box, an infinitely reusable, environmental alternative to single use food to go packaging, conceived to provide a practical and easy to adopt solution ahead of the restrictions imposed on current, disposable packaging by the 2025 Single-Use Packaging Pact.  

And I’m co-founder of  Suolo, a new reduced sodium seasoning product range. (Suolo.world) launched in January 2022.

So I have walked the walk as well as talked the talk!

Having headed my own, successful food and drink centric design agency for 20 years, I now focus on enabling clients to optimise new ventures for success.

I leverage research and strategy, rooted deep in my understanding of brand psychology and combine this with trends analysis and consumer insight to deliver compelling and robust brand strategies.

I enthuse clients to best express their idea and then enhance it with my knowledge – bringing it to life by guiding and supporting, providing expert insight every step of the way.

And I do so with passion, enthusiasm, and commitment whilst providing that much needed impartial advice and input, critical to helping new ventures achieve success.

And through my network of product development partners, chefs, ingredients suppliers, manufacturers, brand creators, packaging designers and packaging suppliers, I can introduce the appropriate resource to deliver projects with maximum efficiency at best value.

I also perform NED roles for a number of businesses and mentor both senior and junior teams.

Virgin Start-Up Mentor

Clients & Brands

Crème de
la Crème

My in-depth food and drink sector expertise has seen me become the partner of choice for a myriad of clients leading to the creation and launch of OVER 200 SUCCESSFUL NEW BRANDS through a portfolio which includes:

  • 2 Sisters
  • Associated British Foods
  • Bulmers
  • Fox’s Confectionery
  • Magners
  • M&S
  • Morrisons
  • Moy Park
  • Nestlé
  • New England Seafoods
  • Northumbrian Fine Foods
  • Pataks
  • Premier Foods
  • Sainsbury’s
  • Tesco
  • The Co-op
  • Unilever
  • Waitrose
  • Whitbread

My work for these food and drink clients and brands has been as varied as the businesses themselves, spanning ideation, innovation research, strategy and brand equities.


“It has been my privilege and pleasure to work with Eddie Stableford in constructing and expanding my brand. He was not only attentive to details but understood the intrinsic values of a brand. I was struck by Eddie’s sensitivity to various nuances and his awareness of the emotive dimension of food. His advice and work on creating my brand was invaluable. Frankly, I know that I could not have done it without his wise counsel.”

Ken Hom, BBC TV presenter and author.

“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to work with.”

Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.

“You name it, Eddie is on it. On trend, on the money, on target, on top of whatever it is. Like a purifier for your brand, Eddie distills a flurry of energy and ideas into clear beautiful liquid purpose.”

Richard Kieswick, Serial Food & Drink Entrepreneur: Halo Coffee, Dickie’s Big Boozy Bangers.




Bread & Jam Fest 2022

Sustainable Packaging Conference: I was delighted to both sponsor and chair on behalf of PMI Events the 2021 global ‘Sustainable Packaging Virtual Conference’ which included a webinar featuring Street Food Box.

ReThink Drink Webinar: It was an honour to chair a panel discussion at this event entitled ‘Rethink Drink – Innovations in Drinks Packaging’ on behalf of PMI Events.

Street Food Box – my personal story: As Street Food Box reaches launch week, here is a video about what inspired me to find a solution to reduce the massive volume of single use, food to go packaging disposed of every day.

Bread & Jam Festival 2.0: I very much enjoyed presenting my webinar on ‘Margins – everything you need to know but were to scared to ask’, and humbled by the large number of thank you messages and requests for follow-on meetings. 


How do I work?

Through my expertise, I’ve helped a myriad of clients to successfully launch new food and drink brands – from product ideation and innovation, to brand strategy creation.

I also perform NED roles for a number of businesses and mentor both senior and junior teams.

My fees are as bespoke as the services I provide so if you’d like to find out more, ping an email so we can arrange a time to chat about your project.